Planning and booking an online schedule couldn't be easier. However, to make the most of your campaign, consider the following before booking.
What are your campaign objectives?
Clearly define your campaign's goals. Do you want to increase brand awareness, drive consumers to your store or website, increase involvement with your brand, acquire customers or feedback, increase sales ... or a combination of the above?
Who is your target market?
Who do you want to communicate with and how do you want to engage with the customer? What is the behaviour of the consumer in your desired environment?
What is the role of online advertising in your overall strategy?
What other media are you using and how will online advertising complement this? To make an online campaign successful, yakedi recommends online forms at least 3 percent of your total media budget.
What is your creative message?
What depth of information needs to be communicated and what reaction do you require from the consumer?
What outcomes do you expect to achieve?
What would you regard as a successful outcome to your campaign? (For example, how many people would you expect to opt-in for more information, or visit your website etc?)
Work with us to reach your specific audience, and stay with us because we do!. Your audience, and our audience, same same!